Creating Video for Range came naturally to me. I'd draw inspiration usually from my favorite songs or sometimes I'd just open After Effects and think of what's possible. Creating assets for Range is one of my favorite parts of the entire brand.
Creating a logo was more of a challenge for me. Usually, I work with brands that have established logos so that's not an ask for me. However, when creating Range I had to draft the logo myself. I couldn't choose which I preferred so I went with a primary (top) and secondary logo (bottom).
Logo and Colors
The color palette came to me naturally. At the time, I felt like navy blue was becoming one of my favorite colors. The blue happened to work well since the variety of saturations with the blue worked well with each other. Additionally, since I consider blue to be a "friendly" color (meaning it's easy to pair with other colors) it was easy to create digital assets within the primary palette.
The color palette came to me naturally. At the time, I felt like navy blue was becoming one of my favorite colors. The blue happened to work well since the variety of saturations with the blue worked well with each other. Additionally, since I consider blue to be a "friendly" color (meaning it's easy to pair with other colors) it was easy to create digital assets within the primary palette.
Creating a logo was more of a challenge for me. Usually, I work with brands that have established logos so that's not an ask for me. However, when creating Range I had to draft the logo myself. I couldn't choose which I preferred so I went with a primary (top) and secondary logo (bottom).
The color palette came to me naturally. At the time, I felt like navy blue was becoming one of my favorite colors. The blue happened to work well since the variety of saturations with the blue worked well with each other. Additionally, since I consider blue to be a "friendly" color (meaning it's easy to pair with other colors) it was easy to create digital assets within the primary palette.
Creating a logo was more of a challenge for me. Usually, I work with brands that have established logos so that's not an ask for me. However, when creating Range I had to draft the logo myself. I couldn't choose which I preferred so I went with a primary (left) and secondary logo (right).
The color palette came to me naturally. At the time, I felt like navy blue was becoming one of my favorite colors. The blue happened to work well since the variety of saturations with the blue worked well with each other. Additionally, since I consider blue to be a "friendly" color (meaning it's easy to pair with other colors) it was easy to create digital assets within the primary palette.
Creating a logo was more of a challenge for me. Usually, I work with brands that have established logos so that's not an ask for me. However, when creating Range I had to draft the logo myself. I couldn't choose which I preferred so I went with a primary (left) and secondary logo (right).
Video and Social Assets
Video and Social Assets
Video and Social Assets
Range Coffee is my personal passion project. It combined my interest in coffee and caffeine with branding and all-inclusive asset creation.
Range Coffee
Creating Video for Range came naturally to me. I'd draw inspiration usually from my favorite songs or sometimes I'd just open After Effects and think of what's possible. Creating assets for Range is one of my favorite parts of the entire brand.
Range Coffee is my personal passion project. It combined my interest in coffee and caffeine with branding and all-inclusive asset creation.
Range Coffee is my personal passion project. It combined my interest in coffee and caffeine with branding and all-inclusive asset creation.
Range Coffee
Range Coffee
Logo and Colors
Logo and Colors
The color palette came to me naturally. At the time, I felt like navy blue was becoming one of my favorite colors. The blue happened to work well since the variety of saturations with the blue worked well with each other. Additionally, since I consider blue to be a "friendly" color (meaning it's easy to pair with other colors) it was easy to create digital assets within the primary palette.
Creating a logo was more of a challenge for me. Usually, I work with brands that have established logos so that's not an ask for me. However, when creating Range I had to draft the logo myself. I couldn't choose which I preferred so I went with a primary (left) and secondary logo (right).
Video and
Social Assets
Creating Video for Range came naturally to me. I'd draw inspiration usually from my favorite songs or sometimes I'd just open After Effects and think of what's possible. Creating assets for Range is one of my favorite parts of the entire brand.
Creating Video for Range came naturally to me. I'd draw inspiration usually from my favorite songs or sometimes I'd just open After Effects and think of what's possible. Creating assets for Range is one of my favorite parts of the entire brand.
Video and Social Assets
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